Ideas & Insights

The Rise of the Femoji


“Every day we’re seeing this subtle message that there are these emojis of men doing jobs, but women are just dancing and getting their hair cut,” – Niniane Wang, CEO of Evertoon and a former engineering manager at Google (Mic)

“Emojis are like modern-day cave paintings: simple, direct, visual.” – Monica Lewinsky (Vanity Fair)


“…More than half of girls surveyed (54 percent) feel that female emojis are stereotypical, and 75 percent of girls would like to see female emojis portrayed more progressively, including professional female emoji options. ” – Always Confidence & Puberty Survey, Procter & Gamble

Girls send over a billion emojis every day – Always Confidence & Puberty Survey, Procter & Gamble

The 2015 Emoji Report “found the biggest reasons consumers use emoji are to help them more accurately express what they’re thinking, and to make it easier for other people to understand them.” – Social Times/Adweek


Femojis – Bodyform, a brand of sanitary pads, is petitioning for a range of emojis that “represent the important things in life, like our periods”.


MAKERS Emojis – In 2015, the team at MAKERS designed a range of emojis of female icons like Beyonce, Ruth Bader Ginsberg, the Williams sisters and even Gloria Steinem. Not available, but they should be.


Dove’s Curly Hair Emojis – With a hashtag campaign (#LoveYourCurls), Dove released a range of emojis last year that gave curly-haired women “a voice in the emoji world”.

Feature image: Unsplash/William Iven


A communications strategist and award-winning PR consultant who just happens to also be a photographer and published author. A Penang-born Kiwi living in Singapore. Always looking for the next big thing.

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