The secret to marketing a tourism icon like New York City. Dixon’s broke down his presentation in three parts that collectively expressed his approach to modern tourism marketing: Shared voices, borrowed voices, and the search for deeper authentic experiences using technology. (Skift)
How do Chinese tourists really feel about Paris? “A few years ago, there weren’t that many Chinese-speaking salespeople here. Now some brands… have Chinese salespeople, so I can speak my language. Also, some of the saleswomen have connected with me on WeChat.” (Luxury Daily)
Facebook is now the world’s biggest “travel experiences” platform. And as the most popular social media brand in Asia, it offers a lucrative opportunity to target the regional travel market. (Warc)
A few snippets from this Friday’s newsletter. Sign-up to subscribe.