Newsletter Uncategorized

Using Popular & Sub-Culture

Sour Patch Kids took our TV and Facebook-heavy marketing strategy and reimagined it. Knowing that fame is a big driver of cultural relevance, we set the lofty goal of making ‘the Kid’ famous. (Direct Marketing News)

A cursory glance at the user-generated content rising to the top of the internet heap reveals how much of it is produced by black teens, members of a burgeoning Generation Z who experiment with the iPhone gaze. (The FADER)

In Japan, subculture lovers are called otaku. Named after the fact that they used to call each other “otaku” (a polite way of saying “you”), they have come to be recognized by companies as a pool of young potential customers. And more and more companies are tapping into the otaku market. (Nikkei Asian Review)

A few snippets from this Friday’s newsletter. Sign-up to subscribe.

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