Ideas & Insights

Tis’ the Season: Luxury

Luxury brands are failing in their storytelling. Today’s luxury stories pale in comparison to their own past… Today, greater cultural influence comes from companies who do not belong to traditional luxury. Unburdened with the way that the business is done, they look at storytelling with the fresh eyes of the modern luxury consumer.(The Guardian)

The less product on the sales floor, the more expensive it seems to the consumer. Retailers should also think of spaces that are flexible, such as pop-ups and stores with moveable fixtures, which can enable the environment to be more than just a point of sale. In this type of boutique, brands can host events with ease. (Luxury Daily)

There are signs that luxury shopping is less brand- and status-oriented than it once was. Luxury shoppers, like the average consumer, enjoy the convenience and low prices of online retailers like Amazon vs. shopping via official brand sites. Luxury shopping may become even more price-sensitive as millennials age. (Business Insider)

About TODAYTMRW

A communications strategist and award-winning PR consultant who just happens to also be a photographer and published author. A Penang-born Kiwi living in Singapore. Always looking for the next big thing.

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