Ideas & Insights

Where Science Meets Branding

Brand strategists stand to learn from Carl Sagan and scientific thinking: Questions aren’t necessarily about getting answers. All the information that comes from asking a question is valuable, not just the answers; it’s all data. (PSFK)

Science confirms that guys who like energy drinks are terrible: The subtext here: Energy drinks will allow you to perform ultra-masculine feats, making you irresistible to the ladies in the process. (Huffington Post)

The science behind Disney’s magic: Disney has a “kids tracker,” a representative panel of 22,000 kids it’s continuously in touch with to understand their favorite characters. (Digiday)


A communications strategist and award-winning PR consultant who just happens to also be a photographer and published author. A Penang-born Kiwi living in Singapore. Always looking for the next big thing.

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