Ideas & Insights

Let’s Talk About the Weather

Starting next month, Nike will begin placing ads in the Weather Channel mobile app, offering suggestions for cold-weather apparel based on local weather conditions. (NYTimes)

IBM collaborates with Twitter, The Weather Company to refine analytics models. For example, an insurance company can alert customers to adverse weather conditions, which might, in turn, reduce claims and improve customer satisfaction. (MediaPost)

When a retailer sells highly seasonal items, as much as 40% of the annual revenue from those items can be affected by changes in the weather. (MarketWatch)

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