Ideas & Insights

Things Shaping the Future of Food

Since Target announced this week that it will be working with MIT on urban farming and other projects to boost its grocery offering, we’ll take a look at some things shaping the future of food.

Scientists enable you to taste things that don’t exist. Time to watch for that phantom pickle in that imaginary mustard.

You’ll see ads for Mars’ chocolate when you have the least willpower to resist.

Recommendation engines hone into taste at a molecular level. Big Data and Haute Cuisine create new unexpected combinations.

2 years ago a lab grown burger costs £215k. In 5 years you’ll be able to afford to buy one in store.

About TODAYTMRW

A communications strategist and award-winning PR consultant who just happens to also be a photographer and published author. A Penang-born Kiwi living in Singapore. Always looking for the next big thing.

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